Imagining What's Next for a Trusted Legacy Brand

During the 50th anniversary year of its trailblazing show Mister Rogers’ Neighborhood, The Fred Rogers Company was eager to shine a light on the innovative and highly popular shows it produces today. The company wanted a re-frame and refresh to show how they continue to blaze new trails in the field of children’s entertainment. We were honored to be a partner for this important and timely re-brand.

Following customer research, a hands-on brand visioning session and wide exploration of creative concepts, our team helped rename the organization to Fred Rogers Productions, write their new tagline, Inspiring a Lifetime of Learning, and design a new logo, featuring the much-loved and highly-acclaimed Daniel Tiger, star of Daniel Tiger's Neighborhood. We also created a contemporary new look and feel to signal the unique value of this leader in children's entertainment--a look and feel that celebrate the best of where they've been and clearly signals where they're going. You can see a few more creative samples here, and soon you'll be able to see the look online as their website undergoes a redesign, too.