Define/refine your brand
Why does your brand matter? In a sea of choices, why should people choose you? We help you answer these questions so it’s clear to customers what your brand stands for. Then, you’ll be able to build the kind of meaningful relationships with your customers that keep them coming back for more.
The Possibility Shop can:
Design and execute leading-edge quantitative and deep-dive empathy research to surface consumer insights and provide marketplace context
Conduct competitor and peer reviews to fortify your distinct marketplace value and unique value proposition
Discover or fortify your brand positioning, purpose, personality, voice, look and feel
Create a style guide for your brand
Lead your brand positioning, brand refresh or re-branding efforts
Measure awareness, appeal and most valuable attributes of your brand, and create brand metrics dashboards for ongoing brand health tracking
Tell your brand story
Your customers are swimming in thousands of messages every day. To win their attention, earn their trust and fuel long term brand loyalty, you need compelling, distinctive, breakthrough messaging, creative and experiences that meet customers right where they are to make sure your brand stands apart. We can help.
The Possibility Shop can:
Deliver breakthrough creative for any platform or channel, including video, digital, graphic packaging and print
Produce a Custom Stock Photo + Video Library to differentiate your visual communications with fresh, compelling and versatile photos + videos 100% unique to your brand (more here)
Craft creative briefs that help teams turn brand purpose into compelling creative, campaigns and experiences
Develop Requests for Proposals (RFPs), and lead agency partner screening, selection and discovery process
Explore creative direction and campaign ideas with audiences through traditional or online research
Create distinct and memorable brand experiences that turn into lasting memories for your customers and turn your customers into advocates for your brand
Evolve your brand
In today’s ever-changing world, you always need to be exploring ways to attract and retain new customers, and to engage existing customers more deeply. With our human-centered approach, we’ll help you identify and test ideas, products and campaigns in response to emerging customer needs, so your brand stands the test of time.
The Possibility Shop can:
Facilitate brand innovation workshops to tackle complex business challenges, explore new opportunities and inspire your team to think differently about how to add meaningful new value for your customers—rooted deeply in your core brand values
Identify opportunities to engage new customers and deepen relationships with existing customers in ways that matter most to them, driving advocacy and brand loyalty
Immerse your team in human centered design practices to build your brand (if you are new to human centered design, also called design thinking, our Design Thinking Quick Start Guide offers an introduction) while also providing a unique team-building experience
Co-create prototypes, pilot programs and experiments to help you learn what works and what would work better, mitigating risk and using resources in the smartest ways possible
