In an increasingly competitive children’s entertainment landscape, PBS KIDS wanted a visually striking, memorable and uniquely compelling way to express their brand—to inspire audiences to watch, share, download and engage more deeply with its content.
PBS KIDS sought one-of-a-kind photos and video clips to convey meaningful, high-impact moments in preschool education. They wanted images and videos versatile enough to use for brand, marketing, social media, fundraising and other communications.
The project kicked off with a focused strategy session to ensure that the new photos and videos would reflect PBS KIDS’ unique core brand values, as well as showcase authentic learning moments featuring STEM in the curriculum, technology in action and diversity in the classroom From there, we reviewed current visual assets and identified gaps and opportunities to tell the brand story through still and video images. The strategy was crafted into a creative brief, which served as the strategic touchstone for the project.
To capture authenticity, our team scouted 8 different schools and conducted real people casting. To minimize disruption in the classroom, it was also critical to assemble a lean team who could work together seamlessly to capture the scenes, situations, people, brand values and the relevant key moments outlined in the brief. Our team worked directly with the school to ensure that the production would not compromise the learning needs of young children in their everyday school environment.
The day of the shoot was energetic, productive and fun. We directed 6 teachers and 60+ preschoolers in 3 classrooms. We filmed with two, 4k video cameras, and 1 still, digital camera. We embraced a documentary style and minimal lighting to deliver images and video that felt as natural and authentic as the real-world setting we were in. Behind the scenes, our dedicated crew, which had been hand-selected for their talent and experience working with children, made sure everyone felt safe, comfortable and had the opportunity to be themselves. Go behind the scenes on this shoot with this video.
With the shoot behind us, we curated, tagged, named and organized into searchable categories video clips and still images that best shined a light on the unique values of PBS KIDS. The result was a one-of-a-kind photo and video collection with 90 minutes of video and more than 300 photos that were ready to “plug and play.” The collection is broad and deep in its representation of kids, learning moments and, importantly, the unique role PBS KIDS plays in the lives of educators and their young students.
PBS KIDS was so happy with the final product they returned to us to create a collection featuring middle school education. Go behind the scenes of our middle school shoot with us in this video.
The Possibility Shop is honored and delighted to partner with the extraordinarily talented teams at Cat Eye Productions and Rebecca Drobis Photography to deliver one-of-a-kind Custom Stock Photo + Video Collections unique to your brand. Learn more about building Custom Stock Collections here. And if you’d like to explore how custom photos and videos amplify your brand story, please drop us a line. We’d love to explore the possibilities with you.
Behind the scenes on a custom stock photo and video shoot with real students, real teachers and authentic learning moments.