Our emmy award-winning team unlocks possibilities for purpose-driven brands with breakthrough strategy, compelling campaigns and meaningful customer experiences.
Explore some of our favorite projects below.
Challenge: Inspire people to make donations to PBS.
Brand Innovation: Show real people telling their personal stories of how a specific PBS show inspired them to pursue and fulfill their potential and marry each story with a thought-provoking question challenging conventional wisdom about edia and the role it plays in peoples' lives.
Possibility Unlocked: Award-winning campaign and highest rated video collection across PBS ecosystem, a reflection of effectiveness at local and national levels.
Dig Deeper: Check out the guide created to help people in the field produce local stories.
Brand Challenge: Best known for its now 50-year-old trailblazing show Mister Rogers’ Neighborhood, The Fred Rogers Company wasn’t associated with innovation or the highly popular shows it produces today, making it challenging to secure distribution partners for a growing portfolio of new content. The brand needed a reframe and refresh—to help key stakeholders and growth audiences see how it continues to blaze new trails in the field of children’s entertainment.
Strategy: Lead research and leverage insight around beloved character Daniel Tiger to represent both the wildly popular series for young kids today and the longstanding commitment to gold-standard quality storytelling for children as the company embarks on an ambitious journey of growth.
Results: A new name and tagline premiered alongside a robust new brand design, putting kid-friendly colors, textures and characters front and center to amplify and advance the pioneering spirit of this one-of-a-kind brand for a new generation.
Fred Rogers Productions Mood Board
New Tagline, Corporate Collateral and Social Media Skins
Brand Visioning Workshop Canvas
Refreshing a Brand Story
Challenge: Help the National Center for Family Philanthropy (NCFP) use their 20thanniversary year to refresh perceptions of the brand, with an eye toward growing audience and increasing financial support.
Strategy: Twofold strategy including 1) building on new audience insight to produce a video campaign featuring strategically selected stories from current community members aligned with core benefits of family philanthropy and 2) creating a new visual expression of the brand and redesigning the website to greatly improve users’ ability to find and use resources to support and grow their family’s philanthropy.
Results: Videos debuted to great acclaim with a call for more like them. The new website launches in November and the anniversary celebration wraps in December—please check back for more results soon.
Anniversary Sizzle Reel
Quixote Family Video
Kelly + Isabel's Story
Advancing Brand Perceptions
Challenge: Modernize people's perception of PBS to grow audiences and generate revenue.
Brand Innovation: Developed the multifaceted PBS Anywhere campaign, PBS's first experiential campaign in over a decade. With breakthrough creative, the campaign showed audiences that they could get entertaining content they loved on their own terms-- anywhere, anytime, and on any device.
Through traveling pop-up lounges and a dedicated website, PBS Anywhere invited people to experience firsthand how PBS had evolved in response to customers' changing needs and behaviors while staying true to what people loved most about it: Content that opens up worlds of possibility for every adult and every child.
Possibility Unlocked: The American public experienced a contemporary PBS in ways they hadn't before, resulting in a measurable increase in positive brand perception.
A familiar face visits the PBS Anywhere pop-up lounge in San Francisco
PBS Anywhere Campaign Reel
Industry First Multiplatform Branding
Challenge: Making sure audiences knew PBS content when they saw it, no matter the platform, a critical step in growing brand awareness and loyalty.
Strategy: Invent a new way to help audiences identify PBS as the source of content they viewed on myriad platforms, streaming services and devices.
Results: Industry-first digital graphics and flexible packaging approach for differentiating PBS content that led to 25% increase in awareness among digital consumers.
Engaging Students for Organic Growth
Brand Challenge: Drive increased graduate school enrollment for this legacy higher education brand at a time when digital technology provides students more choices for pursuing advanced degrees.
Strategy: Identify opportunities to engage current students in new, deeper and more meaningful ways, both on campus and online, so students themselves would become ambassadors for Georgetown University.
Results: Following two working sessions with staff and a 1/2–day brand innovation workshop with staff and students this spring, we delivered 165 new ideas and created 30-day actions plans for testing the top 5 highest priority ideas within the current school semester.
Reimagining Visitor Experience
Brand Challenge: Inspiring and aligning multiple internal and external project partners to ensure the vision and values of Mingei International Museum blossom into an exciting, enriching, one-of-a-kind experience for those who visit the transformed space or visit the collection online.
Strategy: Leverage human centered design to engage internal staff and key audiences to refine core, differentiating brand vision and values, then amplify those values throughout renovation in order to identify and deliver enhanced visitor experiences.
Results: Project is currently underway. We completed our brand visioning workshop to great reviews and will soon lead empathy interviews with segmented groups of museum guests. We are refining brand promise and our work has sparked deeper conversations about brand packaging and messaging. More to come!
Mingei International Museum, Balboa Park, San Diego
Brand strategy workshop with Mingei staff and trustees
Driving Member Engagement
Brand Challenge: Overcome lack of awareness of membership ROI to drive recruitment and expand participation among current members to increase retention.
Strategy: Fortify the unique value proposition of this executive leadership organization, identify new ways to compel prospects to join, and inspire existing members to get more deeply involved in ways most meaningful to them.
Results: New expression of unique member value and ROI, 150+ new ideas for recruitment and retention, and 3 pilot programs launched in less than 30 days. In addition, within 2 weeks of launching the first pilot, one new prospect elected to become a member.
Member Engagement Innovation Workshop
Brand Storytelling Through Video
Challenge: Inspiring donations to support PBS' unique brand of media--content that opens worlds of possibilities for every child and every adult who chooses to explore it.
Brand Innovation: Surprise people by showing them how their investment in PBS awakens a sense of wonder and possibility for everyone—every child and every adult. The campaign illustrates how the unique variety of content from PBS invites everyone on a journey through unexpected discoveries, and an open-ended exploration of new ideas, new perspectives and new worlds that sometimes may not otherwise be available.
Possibility Unlocked: PBS affiliate stations raved about the campaign (asking for more videos) and the industry raved, too, awarding an EMMY® for best public service announcement and an EMMY® nomination for two of the campaign's cornerstone spots: PBS Trusted Guide and PBS Brand Touchstone.
EMMY® Award Winning Broadcast Spot: PBS Trusted Guide
EMMY® Award Nominated Broadcast Spot: PBS Brand Touchstone